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BIC Shave Club
with BIC
Excubation of a new service business model,
launched in France and expanded to the UK.
Scanning & Ideation
(month 1-2)
• Bic asks Fast-Up Partners to design and assess the potential of a new subscription-based service model in Europe. We deliver a full go/no go recommendation including a full consumer value proposition, business plan, organization structure and profiles.
Business Design
(month 2-3)
• The Board has everything it needs to make the launch decision. We set up the kick-off in partnership with a newly formed internal team, which then takes over.
Operational Roll-Out
(month 3-12)
• Launch in France.
Operational Roll-Out
(month 24)
• Launch in the UK after a successful year 1 in France.
