OUR STUDY: Voice commerce today and tomorrow
A paper based on a 2019 BVA BDRC research study into ‘voice’ and virtual assistants, the findings of which were presented at this year’s Cannes Lions. Described as “The most comprehensive GAFAM independent research on Voice Commerce done to date”, this study cover the USA and UK and looks at current and projected uses of voice, in particular voice commerce – i.e. ordering verbally from Amazon through Alexa. Fast-Up Partners have used the findings to bring together several World Federation of Advertisers (WFA) members, including Mastercard, into astrategic ‘Voice Coalition’.