with l'Occitane
Excubation of a US MLM beauty brand: from acquisition to internationalization in less than 2 years. In FY 19, Limelife’s revenue grew by 330%, reaching €85M and representing 61% of L’Occitane Group’s total growth (source: FY19 L’Occitane annual report)
.
(month 1)
• L’Occitane decides to team up with Fast-Up Partners to create a new beauty MLM brand in Brazil through a joint venture.
Limelife Acquisition
(month 5)
• Fast-Up Partners identifies a promising yet under-the-radar US Brand: LimeLife by Alcone. L’Occitane acquires Limelife and Fast-Up Partners takes charge of its international expansion.
(month 7)
Smooth Transition and Exit.