Limelife by Alcone
with l'Occitane
Excubation of a US MLM beauty brand: from acquisition to internationalization in less than 2 years. In FY 19, Limelife’s revenue grew by 330%, reaching €85M and representing 61% of L’Occitane Group’s total growth (source: FY19 L’Occitane annual report)
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Kick-off
(month 1)
• L’Occitane decides to team up with Fast-Up Partners to create a new beauty MLM brand in Brazil through a joint venture.
Limelife Acquisition
(month 5)
• Fast-Up Partners identifies a promising yet under-the-radar US Brand: LimeLife by Alcone. L’Occitane acquires Limelife and Fast-Up Partners takes charge of its international expansion.
Internationalisation
(month 7)
• Fast-Up Partners takes Limelife worldwide, successfully launching the brand in 5 countries within 2 years.
Smooth Transition and Exit.
