Limelife by Alcone
with l'Occitane
Excubation of a US MLM beauty brand: from acquisition to internationalization in less than 2 years. In FY 19, Limelife’s revenue grew by 330%, reaching €85M and representing 61% of L’Occitane Group’s total growth (source: FY19 L’Occitane annual report)
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Kick-off
(month 1)
• L’Occitane decides to team up with Fast-Up Partners to create a new beauty MLM brand in Brazil through a joint venture.
Limelife Acquisition
(month 5)
• Fast-Up Partners identifies a promising yet under-the-radar US Brand: LimeLife by Alcone. L’Occitane acquires Limelife and Fast-Up Partners takes charge of its international expansion.
Internationalisation
(month 7)
• Fast-Up Partners takes Limelife worldwide, successfully launching the brand in 5 countries within 2 years.
Smooth Transition and Exit.
Europe - Paris
11 bis rue Scribe
75009 Paris
France
Americas - NYC
27 W 20th Street, Ste 800
10011 New York City
USA
Contact
Europe
Paris
11 bis rue Scribe
75009 Paris
France
Americas
NYC
27W20th Street,
Ste 800
10011 New York City
United States
Europe
Paris
11 bis rue Scribe
75009 Paris
France
Americas
NYC
27W20th Street, Ste 800
10011 New York City
United States