with Mars

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The Fast-Up team designed and launched Natusan, a UK super-premium cat litter brand operating since October 2019 and aiming to become the go-to sustainable cat litter brand.

Ideation & Business Design

(month 1)

• Business idea generation with Mars.
• Extensive tests on social media.
• Detailed design of the compostable subscription service

Operational Roll out

(month 5)

• Operational setup of Natusan.
• Design of the product, brand,  website and end to end supply chain.


(month 12)

• Go Live of the Natusan service.

Day to Day Operations & scale

(month 13)

• Running the operations
• Improving Natusan based on real life experience and customer feedback.