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Natusan
with Mars
The Fast-Up team designed and launched Natusan, a UK super-premium cat litter brand operating since October 2019 and aiming to become the go-to sustainable cat litter brand.
Ideation & Business Design
(month 1)
• Business idea generation with Mars.
• Extensive tests on social media.
• Detailed design of the compostable subscription service
Operational Roll out
(month 5)
• Operational setup of Natusan.
• Design of the product, brand, website and end to end supply chain.
Launch
(month 12)
• Go Live of the Natusan service.
Day to Day Operations & scale
(month 13)
• Running the operations
• Improving Natusan based on real life experience and customer feedback.
