Excubation of a US MLM beauty brand: from acquisition to internationalization in less than 2 years. In FY 19, Limelife’s revenue grew by 330%, reaching €85M and representing 61% of L’Occitane Group’s total growth (source: FY19 L’Occitane annual report).

Step

Kick-off

(month 1)

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• L’Occitane decides to team up with Fast-Up Partners to create a new beauty MLM brand in Brazil through a joint venture.

Step

Limelife Acquisition

(month 5)

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• Fast-Up Partners identifies a promising yet under-the-radar US Brand: LimeLife by Alcone. L’Occitane acquires Limelife and Fast-Up Partners takes charge of its international expansion.

Step