Rue Paradis
and You.Me.We

with Thom Europe

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Design and launch of two Amazon-exclusive jewelry brands with the European market leader in affordable jewelry: from scratch to launch in less than 6 months. Since their launch in early 2019, both brands have become significant players in the French Amazon marketplace, adding substantial value to Thom Europe’s digital sales.

Scanning & Ideation

(month 1-2)

• Ideation based on analytics
• Strategic and operational due diligence

Business Design

(month 2-3)

• Go/No Go assessment with full P&L including business plan.
• Definition of the complete operational model, from Supply to IT and platform activation.

Operational Roll-out

(month 7)

• Launch of the first Amazon-exclusive brand: Rendez vous RueParadis Paris: a « Parisian » style costume jewelry line.


Operational Roll-out

(month 9)

• Launch of the second brand: You.Me.We. A more premium and Cosmopolite jewelry line with a strong character inspired by high-end fashion

Transfert Back

(month 11)

• Transition to an internal Thom Europe team  recruited and trained by Fast-Up Partners.